THE ASSET.
Pay for what your marketing campaigns require, when they require it.
Take a moment to ponder. How effective your marketing would be if your audience trusted your brand? And if you knew exactly what words would make hordes of people line up outside? That is exactly what we discover with our testing strategy.
The Asset is called The Asset, because marketing and advertising should create assets for your business. Some of these are obvious like building a well known and trusted brand. Others are less obvious, like knowing exactly which headline makes your audience run to your shop and throw money at you. But knowing which headline brings in dollars is definitely an asset.
Business is competitive. Advertising is competitive. But just like professional sports teams – you need a plan that includes rest, evaluation, and unrelenting performance at the right moment.
Advertising is advertising, don’t overspend on one channel.
We believe in cross-channel advertising that is always linked to strategic business goals. Nowhere on this page will you see pricing differ by channel. We can grow your business on Linkedin, Bing, Pinterest, Facebook, Instagram, Programmatic Platforms, Youtube, Google Search, Google Display, TikTok… Let’s put your ads wherever they need to be.
VERIFIED REFERENCES
Judge me by my friends.
Dean Denny
Dean Denny. Hands down, the best Marketing Manager we’ve ever worked with. Timmy is the most well-rounded digital marketing professional we’ve ever serviced in our Agency. It’s been a hoot working with him. Ignore his genius at your own peril…
Dean Denny
Dean Denny. Hands down, the best Marketing Manager we’ve ever worked with. Timmy is the most well-rounded digital marketing professional we’ve ever serviced in our Agency. It’s been a hoot working with him. Ignore his genius at your own peril…
Dean Denny
Dean Denny. Hands down, the best Marketing Manager we’ve ever worked with. Timmy is the most well-rounded digital marketing professional we’ve ever serviced in our Agency. It’s been a hoot working with him. Ignore his genius at your own peril…
Get Validated Ad Campaigns from The Asset Agency
An example of our agency validation strategy
Creative Services
(Adhoc – as needed)
These are standard quality ads suitable for a lot of social media advertising campaigns.
60 second video ads.
Includes: editing, music, stock footage and revisions – but no filming.
- Single video ad: $750
- 5+ video ad series: $249 each.
Graphic ads.
Includes: editing, music, stock footage and revisions – but no filming.
- Single ad: $349
- 5+ graphic ad series: $149 each.
- Google Display Ads. $375 / campaign set.
Copywriting
Includes: design, stock assets, revisions – but no photography.
- Short ad: $240
- Long-form ad: $360
- 600 word Email: $480
- Landing page/website copy: $480 / 1,000 words.
Hybrid Services
These are standard quality ads suitable for a lot of social media advertising campaigns.
Catalogue Campaign Ad Creation.
$300 often, but complex and large catalogues can be extra.
3×3 Creative Creation and Validation.
$1,840.
- This service will result in you having 3 video ads, 3 graphic ads, and 3 variations of ad copy and headlines ready for you to use.
- We test, validate, and iterate 30+ different combinations to end up with these 6 ads.
- Each element is tested using ad spend (included in the cost), so that these ads are known to work, rather than a guess.
Fractional CMO.
$2,640 per month.
- 4 office hours per week – this time is ‘paper walled’ from running ads or other services.
- Note this is a 44 week short year arrangement. With no meetings and me being unavailable during the first week of school holidays, and a 4-week Christmas period (except for Christmas driven retailers).
- Created for companies with only a marketing co-ordinator in their in-house team, or who are using a variety of specialists and require someone to drive strategy, ensure cohesion, monitor deliverables, and fully connect marketing to other business functions like sales or inventory.
Expanded 3×3 Creative Creation and Validation service.
An expanded version of our hybrid service with extra testing, including:
- market positioning
- pricing
- offer/productisation
Launch website included.
Typically theme based e-commerce, or 1-4 page lead generation website.
Profile Creation.
Creation of relevant social media profiles and advertising accounts is included.
Early termination options.
We can build checkpoints or gates into this process, where if you’re not happy with the market feedback you can pull the plug early to save some money for your pivot or next idea.
Never Waste Anything.
Depending on where you are at in your launch journey we will modify this package. This ensures we take advantage of what you’ve already achieved, and cover your back in areas you’ve avoided or struggled with.
Good Advertising Uses Tests and Validation
What do you need?
That ^^ is a rhetorical question — for now. I’d love to help you answer it. To calculate a proper answer requires us to explore some of your business costs/margins, life-time customer values, growth goals, and market size.
From there we can calculate an aspirational growth plan. This often requires several assumptions which can later be tested and proven.
From there we can create a realistic growth plan taking into account cash flow, marketing budgets, inventory, capacity – and assumptions to test.
